Your website needs to be a lot of things including:
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- It should be responsive. If parents visit the site on their mobile device and it is hard to browse and navigate, they’re not likely going to spend the time to eventually find what it is they’re after and eventually leave unsatisfied.
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- It should be fast. If you want to leave a positive impression on potential and existing parents, then you want your web pages to load fast. Nothing annoys us all more than a slow website. Test your website.
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- Whether a visitor is looking for a specific form, policy or looking for department contacts, for instance, they don’t want to be spending 5 minutes to find it. Make sure your site is easy to navigate, ensuring that the user can reach their objectives in as little time and clicks as possible.
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- Professional. If your site is still running sounds, spinning icons or stock images, then your site is not doing you justice. It doesn’t take much for the parent of a potential new enrolment to make a connection between a poor website and the education their child will receive.
- Proactively encouraging leads. To help you with this, you should investigate the 3rd party tools available.