• LinkedIn is a social media tool with the key aim to provide a vehicle for professionals to network online. It doesn’t sound relevant, does it? Give me a minute, and I might convince you that it has a place.
    • LinkedIn has company profiles, and this provides an excellent opportunity for a school or college to create their profile. It will be great for your search engine performance, and a school is a great way to encourage individuals to connect, bringing me to another key benefit.
  • Starting a school or college LinkedIn group and encourage ex-students to join. If this LinkedIn group can help to bring ex-students together in a professional manner, then it will strengthen the relationship with the school and help to improve its image and brand.