• Parents are conducting research long before they come to you asking questions. This is why having a search engine presence is vital in your efforts to attract and engage parents.
    • Let’s say you’re a parent moving into a new area and you’re looking for schools for your kids, what do you Google? I can tell you that 1,830,000 people worldwide and 40,500 in India each year search a keyword phrase beginning with ‘Best School in ?’. (Info supplied by Google Keyword Tool)
    • How does your school rank in the search engines when you search for the best school in your area?  
  •  Does it get on the first page? If not then you have some serious work to do.